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Dustin Edward Arnold

Dustin is a designer, photographer, and creative director whose practice incorporates media design, fashion, scenography, products and film.

Previously
Executive Design Director @AKQA

2021-2022
Head of Creative @Rose Inc

2016-2020
Group Creative Director @DITA.

Bio ︎︎︎



   

By Discipline︎︎︎

Film
Branding    
Digital
Image
Spatial Design
Packaging      
Editorial    





          



Dustin Edward Arnold
XYLEM
PACKAGING IDENTITY

Xylem is a unisex organic skin care line with an upstream price point and a niche consumer base. Xylem is small, focused, and based in innovation. Unlike other brands with eco-claims, all Xylem products are
100% organic, fragranced with 100% essential oils, are vegan, and are not tested on animals.

Considering the above, we knew that we weren’t dealing with a mass-market cosmetics customer as much as a luxury consumer looking for a refined product with a core philosophy. A product that not only needed to align aesthetically with the market, but remain true to Xylem’s DNA: their dedication to organic formulation.

This dedication all begins in the lab. Taking a minimalist and technology driven approach to the brand and packaging both separated Xylem from becoming a crunchy-granola me-too while remaining true to it’s core values and philosophy.





Credits ︎

Creative Direction—Douglas Little
Design—Dustin Edward Arnold






























































































Vic