Dustin Edward Arnold

Dustin is a designer, photographer, and creative director whose practice incorporates media design, fashion, scenography, products and film.

Previously he was
Group Creative Director @ DITA.

Bio ︎︎︎



   

By Discipline︎︎︎

Film
Branding    
Digital
Image
Spatial Design
Packaging      
Editorial    





          







Dustin Edward Arnold










Nike
Hyperfeel Experience


Spatial
Digital
The Art + Science of Feeling:
Experiential Installation NYC  

Brainwave data is used to make Nike’s temporary installation an aural, visual and tactile experience.

Visitors wear neuro-headsets while navigating the  installation space barefoot. Each room contains different surface materials underfoot coordinating to Nike’s “Natural Running” philosophy. The headsets record the brain’s sensory reactions to the textures to create individualized auditory experiences in real-time.   Once through the installation, a quick data dump from the headsets reveals a recording of each visitor’s brainwaves recorded during the exploration of the space. This 2-D brain data is then layered on top of that of previous visitors to create a 3-D video resembling a wormhole in constant flux.  

Created in collaboration with  Odd Division.