Dustin Edward Arnold

Dustin is a designer, photographer, and creative director whose practice incorporates media design, fashion, scenography, products and film.

Previously he was
Group Creative Director @ DITA.

Bio ︎︎︎



   

By Discipline︎︎︎

Film
Branding    
Digital
Image
Spatial Design
Packaging      
Editorial    





          







Dustin Edward Arnold








 



Heretic Beauty

Branding
Packaging
Digital
Editorial




The Black Sheep of Clean Beauty

Founded by Creative Director & Perfumer Douglas Little, Heretic is dedicated to 100% naturally derived botanical fragrances.

Embracing the raw sensuality and sexuality of the natural world is a key underpinning of the brand’s ethos and a point of differentiation to the now oversaturated ‘clean beauty’ market.

Heretic is as it’s name implies: a brand that does not conform to the established
ideals or opinions of the masses.






Radically Transparent

Clean ≠ Natural

99% of commercially made fragrances contain synthetic ingredients that are typically petrol-based, even the clean ones.