Heretic Beauty
Branding
Packaging
Digital
Editorial
Branding
Packaging
Digital
Editorial
The Black Sheep of Clean Beauty
Founded by Creative Director & Perfumer Douglas Little, Heretic is dedicated to 100% naturally derived botanical fragrances.
Embracing the raw sensuality and sexuality of the natural world is a key underpinning of the brand’s ethos and a point of differentiation to the now oversaturated ‘clean beauty’ market.
Heretic is as it’s name implies: a brand that does not conform to the established
ideals or opinions of the masses.
Founded by Creative Director & Perfumer Douglas Little, Heretic is dedicated to 100% naturally derived botanical fragrances.
Embracing the raw sensuality and sexuality of the natural world is a key underpinning of the brand’s ethos and a point of differentiation to the now oversaturated ‘clean beauty’ market.
Heretic is as it’s name implies: a brand that does not conform to the established
ideals or opinions of the masses.
Radically Transparent
Clean ≠ Natural
99% of commercially made fragrances contain synthetic ingredients that are typically petrol-based, even the clean ones.
Clean ≠ Natural
99% of commercially made fragrances contain synthetic ingredients that are typically petrol-based, even the clean ones.
