![](https://freight.cargo.site/t/original/i/fd62009a0b839ee63e787b3d03b233b61ef52e55e9d3735dfd59dd3b9d469267/Dustin-Edward-Arnold_Xylem-12.jpg)
![](https://freight.cargo.site/t/original/i/a576b38ec699be420b872f23a3352b177a443b68bd92555c8b821033aed9ea37/Dustin-Edward-Arnold_Xylem-14.jpg)
![](https://freight.cargo.site/t/original/i/6951c50af2dd6054affb62892eb3b02d0af93389846ad50ba186034249c0515f/Dustin-Edward-Arnold_Xylem-13.jpg)
Xylem
Box Set Identity
Packaging
Branding
Box Set Identity
Packaging
Branding
True Organics.
Xylem is a unisex organic skin care line with an upstream price point and a niche consumer base. Xylem is small, focused, and based in innovation. Unlike other brands with eco-claims, all Xylem products are 100% organic, fragranced with 100% essential oils, are vegan, and are not tested on animals.
Considering the above, we knew that we weren’t dealing with a mass-market cosmetics customer as much as a luxury consumer looking for a refined product with a core philosophy. A product that not only needed to align aesthetically with the market, but remain true to Xylem’s DNA: their dedication to organic formulation. This dedication all begins in the lab. Taking a minimalist and technology driven approach to the brand and packaging both separated Xylem from becoming a crunchy-granola me-too while remaining true to it’s core values and philosophy.
Xylem is a unisex organic skin care line with an upstream price point and a niche consumer base. Xylem is small, focused, and based in innovation. Unlike other brands with eco-claims, all Xylem products are 100% organic, fragranced with 100% essential oils, are vegan, and are not tested on animals.
Considering the above, we knew that we weren’t dealing with a mass-market cosmetics customer as much as a luxury consumer looking for a refined product with a core philosophy. A product that not only needed to align aesthetically with the market, but remain true to Xylem’s DNA: their dedication to organic formulation. This dedication all begins in the lab. Taking a minimalist and technology driven approach to the brand and packaging both separated Xylem from becoming a crunchy-granola me-too while remaining true to it’s core values and philosophy.
![](https://freight.cargo.site/t/original/i/a10c878ddabe4ad5b61cf0bc96340404d6fdbe4bb6bad839e6ac2a047891789b/Dustin-Edward-Arnold_Xylem-15.jpg)
![](https://freight.cargo.site/t/original/i/689898b9cfc593ce70ee90e416b12f8bcbb978e0b08214944c3adfe9275832f8/Dustin-Edward-Arnold_Xylem-11.jpg)