A formal study of abstract form and calligraphy, the texts were based on an amalgamation of letterforms from the philosopher Justinus Kerner and the Uyghur alphabet of Arabic script which was in use for nearly a thousand years.
The group of which Kerner was involved derived their language of signs and riddles directly from the egyptian god Thoth, who is said to be the inventor of hieroglyphic writing. The earliest texts written in the Arabic script date back to some fifty years before the Hegira, i.e. to about 568 A.D.
Creative Direction—Dustin Edward Arnold
Design—Dustin Edward Arnold