Dustin Edward Arnold

Dustin is a designer, photographer, and creative director who creates Brand, Narrative, and Experience Systems across media, product, and lived environments.


Bio ︎︎︎
LinkedIn ︎︎︎





 


info@dea.studio




          







Dustin Edward Arnold








Lexus
RC-F Launch


Film












































































































Vic
From the Asphalt Up


Automotive brands often develop performance vehicles by bolting performance onto a pre-existing model rather than designing it into the vehicle’s sole purpose.

With the RC-F, Lexus took a more authentic and committed approach by building an entirely new vehicle platform dedicated to achieving one thing: performance.




































The insight of FROM THE ASPHALT UP informed the reveal video by literally
revealing the vehicle one slice at a time from ground up. Each slice acts as a chapter or ingredient in the vehicles creation, offering the opportunity to create filmic vignettes/ cut aways for each slice of the vehicle revealed.


Credits ︎

Agency: Team One
Client: Lexus
Project: RCF Launch Film
Role: CD/Art Director
Director: Tim Richardon