Dustin Edward Arnold

Dustin is a designer, photographer, and creative director whose practice incorporates media design, fashion, scenography, products and film.

Previously he was
Group Creative Director @ DITA.

Bio ︎︎︎



   

By Discipline︎︎︎

Film
Branding    
Digital
Image
Spatial Design
Packaging      
Editorial    





          







Dustin Edward Arnold








Lexus
RC-F Launch


Film












































































































Vic
From the Asphalt Up


Automotive brands often develop performance vehicles by bolting performance onto a pre-existing model rather than designing it into the vehicle’s sole purpose.

With the RC-F, Lexus took a more authentic and committed approach by building an entirely new vehicle platform dedicated to achieving one thing: performance.




































The insight of FROM THE ASPHALT UP informed the reveal video by literally
revealing the vehicle one slice at a time from ground up. Each slice acts as a chapter or ingredient in the vehicles creation, offering the opportunity to create filmic vignettes/ cut aways for each slice of the vehicle revealed.


Credits ︎

Agency: Team One
Client: Lexus
Project: RCF Launch Film
Role: CD/Art Director
Director: Tim Richardon