Dustin Edward Arnold

Dustin is a designer, photographer, and creative director whose practice incorporates media design, fashion, scenography, products and film.

Previously he was
Head of Creative @ Rose Inc

2016-2020
Group Creative Director @ DITA.

Bio ︎︎︎



   

By Discipline︎︎︎

Film
Branding    
Digital
Image
Spatial Design
Packaging      
Editorial    





          







Dustin Edward Arnold












IBM
Think Conference
AI Governance Activation

Creative Direction
Experience Vision
Industrial Design
UX/UI



A physical/digital experience that uses the phenomenon of Cymatics to explain IBM’s AI Governance tools.


In this activation we are using Cymatics as a metaphor for AI being a ‘black box.’ A chaotic display of sand represents an AI model that is not working in a fair, transparent or compliant fashion. An organized pattern represents an AI model that is optimized and governed in an ethical fashion.

Using three use cases outlined in the experience deck, we guide visitors through what happens when AI models work with fairness, compliance and explainability built in.

And what happens when they don’t.


Experience Deck︎︎︎
Agency: AKQA SF
Role: Executive Creative Director, Design

Credits

John Gordon, Group Creative Director
Melissa Reitano, Copy Director
Elisabeth Seng, ACD/Copy
Hunter Patrick, ACD/Art
Ryan Bone, Art Director
An Doan, Technology Director


Production: GPJ/George P. Johnson