IBM
Think Conference
AI Governance Activation
Creative Direction
Experience Vision
Industrial Design
UX/UI
Think Conference
AI Governance Activation
Creative Direction
Experience Vision
Industrial Design
UX/UI
A physical/digital experience that uses the phenomenon of Cymatics to explain IBM’s AI Governance tools.
In this activation we are using Cymatics as a metaphor for AI being a ‘black box.’ A chaotic display of sand represents an AI model that is not working in a fair, transparent or compliant fashion. An organized pattern represents an AI model that is optimized and governed in an ethical fashion.
Using three use cases outlined in the experience deck, we guide visitors through what happens when AI models work with fairness, compliance and explainability built in.
And what happens when they don’t.
In this activation we are using Cymatics as a metaphor for AI being a ‘black box.’ A chaotic display of sand represents an AI model that is not working in a fair, transparent or compliant fashion. An organized pattern represents an AI model that is optimized and governed in an ethical fashion.
Using three use cases outlined in the experience deck, we guide visitors through what happens when AI models work with fairness, compliance and explainability built in.
And what happens when they don’t.
Experience Deck︎︎︎
Agency: AKQA SF
Role: Executive Creative Director, Design
Credits
John Gordon, Group Creative Director
Melissa Reitano, Copy Director
Elisabeth Seng, ACD/Copy
Hunter Patrick, ACD/Art
Ryan Bone, Art Director
An Doan, Technology Director
Production: GPJ/George P. Johnson
Role: Executive Creative Director, Design
Credits
John Gordon, Group Creative Director
Melissa Reitano, Copy Director
Elisabeth Seng, ACD/Copy
Hunter Patrick, ACD/Art
Ryan Bone, Art Director
An Doan, Technology Director
Production: GPJ/George P. Johnson
