Dustin Edward Arnold

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<channel>
	<title>Dustin Edward Arnold</title>
	<link>https://dustinedwardarnold.com</link>
	<description>Dustin Edward Arnold</description>
	<pubDate>Mon, 28 Apr 2025 17:10:51 +0000</pubDate>
	<generator>https://dustinedwardarnold.com</generator>
	<language>en</language>
	
		
	<item>
		<title>EPILUXURY Presentation Invite</title>
				
		<link>https://dustinedwardarnold.com/EPILUXURY-Presentation-Invite</link>

		<pubDate>Sun, 17 Nov 2019 17:16:41 +0000</pubDate>

		<dc:creator>Dustin Edward Arnold</dc:creator>

		<guid isPermaLink="true">https://dustinedwardarnold.com/EPILUXURY-Presentation-Invite</guid>

		<description>


EPILUXURY
PRESENTATION INVITE FILM&#38;nbsp;


Credits ︎ 
Creative Direction—Dustin Edward ArnoldDirector—Dustin Edward Arnold
DP—Dustin Edward Arnold
Editor—Dustin Edward Arnold
Motion Graphics—Digital Giant


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		<title>EPILUXURY Brand Book</title>
				
		<link>https://dustinedwardarnold.com/EPILUXURY-Brand-Book</link>

		<pubDate>Mon, 18 Nov 2019 03:02:04 +0000</pubDate>

		<dc:creator>Dustin Edward Arnold</dc:creator>

		<guid isPermaLink="true">https://dustinedwardarnold.com/EPILUXURY-Brand-Book</guid>

		<description>

	
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	EpiluxuryBrand BookBranding
WritingEditorialArt DirectionPhotography


Credits ︎ 
Creative Direction—Dustin Edward ArnoldDesign—Dustin Edward Arnold
Writing—Dustin Edward Arnold, Andrew Smart
Photography—Nicholas Alan CopeRetouching—Digital Giant


	Vic&#38;nbsp;
	

</description>
		
	</item>
		
		
	<item>
		<title>Rose Inc- Launch OOH</title>
				
		<link>https://dustinedwardarnold.com/Rose-Inc-Launch-OOH</link>

		<pubDate>Tue, 28 May 2024 16:10:58 +0000</pubDate>

		<dc:creator>Dustin Edward Arnold</dc:creator>

		<guid isPermaLink="true">https://dustinedwardarnold.com/Rose-Inc-Launch-OOH</guid>

		<description>&#38;nbsp;


	Rose IncLaunch OOH Campaign

FilmPrint
DOOHOOH

	Beauty in Being

An above the line introduction of the Rose Inc aesthetic, uniting efficacy and ethics through 3 key pillars: 
Super/Natural Performance Eco/Logical Ingredients Extra/Ordinary Sustainability


	Role: Dustin Edward Arnold: Head of Creative/VP Creative

Credits: Gabrielle DiClemente: Senior Creative Director
MacKenzie Kassab: Copy DirectorAdele Park: Graphic Designer Kyoko Yamamura: Packaging &#38;amp; Print Production 
Erick Ruales: Director of Creative Production 
Thom Donahue: Head of Creative Operations

Agency Production: Stills &#38;amp; Film - Baron&#38;amp;Baron 
Photographer: Alexandra NatafBeauty Films: Anairam
Art Direction: Matthew Thibaulty 
Susie Sobol: Make-Up 
Ilona Hammer: Stylist
Franco Gobbi: Hair&#38;nbsp;


&#60;img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/1967f899e177d68b24229c416d82f2ba49405c8c3210f545a73e71a7eac9cf96/RoseInc_OOH_Posting1.jpg" data-mid="211816952" border="0"  src="https://freight.cargo.site/w/1000/i/1967f899e177d68b24229c416d82f2ba49405c8c3210f545a73e71a7eac9cf96/RoseInc_OOH_Posting1.jpg" /&#62;
&#60;img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/85be989911adbeb058a2ec1ba4f82a52f6d99cc7a00b7ec8d2f29018e3c9e0c5/RoseInc_OOH_Posting2.jpg" data-mid="211816953" border="0"  src="https://freight.cargo.site/w/1000/i/85be989911adbeb058a2ec1ba4f82a52f6d99cc7a00b7ec8d2f29018e3c9e0c5/RoseInc_OOH_Posting2.jpg" /&#62;
&#60;img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/22b964a2b0fa9a1fbdb2255f6044a2da6f86bbd4b6a675283d8cbd6b2c48ed48/RoseInc_OOH_Posting3.jpg" data-mid="211816954" border="0"  src="https://freight.cargo.site/w/1000/i/22b964a2b0fa9a1fbdb2255f6044a2da6f86bbd4b6a675283d8cbd6b2c48ed48/RoseInc_OOH_Posting3.jpg" /&#62;

	
</description>
		
	</item>
		
		
	<item>
		<title>Rose Inc- Digital</title>
				
		<link>https://dustinedwardarnold.com/Rose-Inc-Digital</link>

		<pubDate>Mon, 28 Apr 2025 17:10:51 +0000</pubDate>

		<dc:creator>Dustin Edward Arnold</dc:creator>

		<guid isPermaLink="true">https://dustinedwardarnold.com/Rose-Inc-Digital</guid>

		<description>&#38;nbsp;


	Rose Inc.COM Design and Launch&#38;nbsp;


	Beauty in Being

An editorial enabled e-commerce platform designed with the belief that the transactional structures of commerce can run in parallel with the narrative structures of story that not only serve a business need, but inspire, educate and create community.&#38;nbsp;


	Role: Dustin Edward Arnold:  Designer, Head of Creative

Credits: Robert August, Creative Director
Adrian Cabrero, Design Director

MacKenzie Kassab: Copy DirectorAdele Park: Graphic Designer 
Erick Ruales: Director of Creative Production 

Thom Donahue: Head of Creative Operations 
Development: Amyris
&#38;nbsp;


&#60;img width="3840" height="1498" width_o="3840" height_o="1498" data-src="https://freight.cargo.site/t/original/i/0dfb27b963e6b1a3659bde65ffe0d42b200f4e09cdc2ad92cb25458879b7a47d/RoseInc_iPhone1web.jpg" data-mid="231669908" border="0"  src="https://freight.cargo.site/w/1000/i/0dfb27b963e6b1a3659bde65ffe0d42b200f4e09cdc2ad92cb25458879b7a47d/RoseInc_iPhone1web.jpg" /&#62;
	
	
&#60;img width="3840" height="1498" width_o="3840" height_o="1498" data-src="https://freight.cargo.site/t/original/i/60ed791e6dd0891e5d9ec9063c09f1600ac5c2d5c90275f357f6ea580faab3f0/RoseInc_iPhone2web.jpg" data-mid="231669909" border="0"  src="https://freight.cargo.site/w/1000/i/60ed791e6dd0891e5d9ec9063c09f1600ac5c2d5c90275f357f6ea580faab3f0/RoseInc_iPhone2web.jpg" /&#62;


&#60;img width="3840" height="1498" width_o="3840" height_o="1498" data-src="https://freight.cargo.site/t/original/i/86bc1c15fc0ae10997ed8e04bf4e6a790db22a3c9b1622b2122afd72b1d8d061/RoseInc_iPhone3web.jpg" data-mid="231669910" border="0"  src="https://freight.cargo.site/w/1000/i/86bc1c15fc0ae10997ed8e04bf4e6a790db22a3c9b1622b2122afd72b1d8d061/RoseInc_iPhone3web.jpg" /&#62;


	Rose IncGlobal Launch Activations&#38;nbsp;

Pop Up Events Press &#38;amp; Influencer Activations 
Influencer Seeding

	London, 
Los Angeles, 
San Francsico, 
New York

A series of live and virtual events, as well as digital applications for beauty press, influencers, retailers and educators on Rose Inc products, ethos, and functionality.

	
	Role: Dustin Edward Arnold: 
Head of Creative/VP Creative

Credits: Verity Pemberton: Creative Director&#38;nbsp;Adrian Cabrero: Digital Design Director
MacKenzie Kassab: Copy DirectorCourtney Dunlop: Copywriter &#38;nbsp;
Kathryn Bonham: Copywriter&#38;nbsp;
Adele Park: Visual DesignerKyoko Yamamura: Packaging &#38;amp; Print Production
Jenny Chaecho: Senior Digital Designer
Erick Ruales: Director of Creative Production 
Thom Donahue: Head of Creative Operations 
Dustin Edward Arnold: Still Life &#38;amp; Product Photography, MoGraph&#38;nbsp;

Kacie Friedman: Global Director, PR &#38;amp; Comms 
Catherine Powell-Hayre: Senior Brand Marketing Manager


</description>
		
	</item>
		
		
	<item>
		<title>iPhone5 Launch TV</title>
				
		<link>https://dustinedwardarnold.com/iPhone5-Launch-TV</link>

		<pubDate>Sat, 04 Apr 2020 20:54:26 +0000</pubDate>

		<dc:creator>Dustin Edward Arnold</dc:creator>

		<guid isPermaLink="true">https://dustinedwardarnold.com/iPhone5-Launch-TV</guid>

		<description>


	Apple
iPhone 5 Launch TV


Credits ︎ 
Agency: TBWA/MAL

Project: iPhone5 Launch TV 

Role: Creative Director/AD Consultant

GCD’s: Chuck Monn/Chris Ribiero


</description>
		
	</item>
		
		
	<item>
		<title>Rose Inc- Luminous Tinted Serum</title>
				
		<link>https://dustinedwardarnold.com/Rose-Inc-Luminous-Tinted-Serum</link>

		<pubDate>Fri, 24 May 2024 20:15:07 +0000</pubDate>

		<dc:creator>Dustin Edward Arnold</dc:creator>

		<guid isPermaLink="true">https://dustinedwardarnold.com/Rose-Inc-Luminous-Tinted-Serum</guid>

		<description>&#38;nbsp;


	Rose IncLuminous Tinted Serum Launch

PackagingFilmDigital 
Retail

	Preserving the Precious.Launching two skincare products that use Micro-Encapsulated Spheres to preserve the efficacy of their formulations.

	Luminous Tinted Serum

Skincare meets make-up. A hydrating serum foundation that delivers light coverage while helping to renew skin after exposure to UV rays, blue light and pollution. This weightless formula features microencapsulated pigment spheres that deliver a soothing burst of moisture before blending effortlessly into skin. Smoothing the appearance of fine lines and discoloration, it reveals a blurred, brighter and more luminous complexion.


	Role: Dustin Edward Arnold: Head of Creative/VP Creative

Credits: Verity Pemberton: Creative Director
MacKenzie Kassab: Copy DirectorCourtney Dunlop: Copywriter Adele Park: Graphic Designer Kyoko Yamamura: Packaging &#38;amp; Print Production Asha Joneja: Director, Creative Production

Production: Tomorrow Bureau - CGI Films Capsum - Practical Films


	&#60;img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/9c081ccf1c61e450f503ba3a5d750450810fbeec309254164f8180f194c4c9d4/RoseInc_Packaging_Serum_HiRes.jpg" data-mid="211662447" border="0"  src="https://freight.cargo.site/w/1000/i/9c081ccf1c61e450f503ba3a5d750450810fbeec309254164f8180f194c4c9d4/RoseInc_Packaging_Serum_HiRes.jpg" /&#62;

	
	Rose IncHydration Replenish Launch

PackagingFilmDigital 
Retail


	Hydration Replenish Launch

A Microfluidic hydrating serum whose purity is preserved until application. 
A cooling, non-comedogenic cream-gel hybrid that nourishes and softens while strengthening the skin’s moisture barrier.


&#60;img width="3840" height="2161" width_o="3840" height_o="2161" data-src="https://freight.cargo.site/t/original/i/979dba66d97b210c8bf704d9409798b2180efd2655d377812a8cfb3739612df6/Dustin-Edward-Arnold_RoseInc_Hydration-ReplenishPKG_00.jpg" data-mid="211661169" border="0"  src="https://freight.cargo.site/w/1000/i/979dba66d97b210c8bf704d9409798b2180efd2655d377812a8cfb3739612df6/Dustin-Edward-Arnold_RoseInc_Hydration-ReplenishPKG_00.jpg" /&#62;
&#60;img width="3840" height="2161" width_o="3840" height_o="2161" data-src="https://freight.cargo.site/t/original/i/220fcf3b8586527b6e80f3b05f2d51690e9713b946a8bc412f02dc84abbe2925/Dustin-Edward-Arnold_RoseInc_Hydration-ReplenishPKG_01.jpg" data-mid="211661170" border="0"  src="https://freight.cargo.site/w/1000/i/220fcf3b8586527b6e80f3b05f2d51690e9713b946a8bc412f02dc84abbe2925/Dustin-Edward-Arnold_RoseInc_Hydration-ReplenishPKG_01.jpg" /&#62;
&#60;img width="3840" height="2161" width_o="3840" height_o="2161" data-src="https://freight.cargo.site/t/original/i/ac58a4519768bff6e9c863f7202342c3a1dc48f89a5329f2d5755cb4ebc5ebef/Dustin-Edward-Arnold_RoseInc_Hydration-ReplenishPKG_02.jpg" data-mid="211661171" border="0"  src="https://freight.cargo.site/w/1000/i/ac58a4519768bff6e9c863f7202342c3a1dc48f89a5329f2d5755cb4ebc5ebef/Dustin-Edward-Arnold_RoseInc_Hydration-ReplenishPKG_02.jpg" /&#62;
&#60;img width="3840" height="2161" width_o="3840" height_o="2161" data-src="https://freight.cargo.site/t/original/i/a9d9c8ed96f13bac90718df674e3c0708ac6e3970fd7b00a2421ee05717d4709/Dustin-Edward-Arnold_RoseInc_Hydration-ReplenishPKG_03.jpg" data-mid="211661172" border="0"  src="https://freight.cargo.site/w/1000/i/a9d9c8ed96f13bac90718df674e3c0708ac6e3970fd7b00a2421ee05717d4709/Dustin-Edward-Arnold_RoseInc_Hydration-ReplenishPKG_03.jpg" /&#62;
&#60;img width="3840" height="2161" width_o="3840" height_o="2161" data-src="https://freight.cargo.site/t/original/i/2fc719008df24208a69cbab185ac1e71d5c29567eac7ac244ad03f426cd8b3a9/Dustin-Edward-Arnold_RoseInc_Hydration-ReplenishPKG_04.jpg" data-mid="211661173" border="0"  src="https://freight.cargo.site/w/1000/i/2fc719008df24208a69cbab185ac1e71d5c29567eac7ac244ad03f426cd8b3a9/Dustin-Edward-Arnold_RoseInc_Hydration-ReplenishPKG_04.jpg" /&#62;


&#60;img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/c210f25d3af38387674c804d937d1a54e87be860a548a49574e1e03b91926570/Dustin-Edward-Arnold_RoseInc_Retail-3.jpg" data-mid="211663103" border="0"  src="https://freight.cargo.site/w/1000/i/c210f25d3af38387674c804d937d1a54e87be860a548a49574e1e03b91926570/Dustin-Edward-Arnold_RoseInc_Retail-3.jpg" /&#62;


</description>
		
	</item>
		
		
	<item>
		<title>Rose Inc- Retail Displays</title>
				
		<link>https://dustinedwardarnold.com/Rose-Inc-Retail-Displays</link>

		<pubDate>Wed, 29 May 2024 00:41:53 +0000</pubDate>

		<dc:creator>Dustin Edward Arnold</dc:creator>

		<guid isPermaLink="true">https://dustinedwardarnold.com/Rose-Inc-Retail-Displays</guid>

		<description>&#38;nbsp;


	Rose IncGlobal In-Store Retail&#38;nbsp;

Gondola Retail DisplaysMerchandising

	Beauty in Being

A minimalist and rational approach to retail that let’s the products shine. 

.

	Refined lines and subtle textures create an atmosphere informed by the brand’s ethos of Beauty in Being: self-possessed objects purposfully designed to be effortless and high performance. 


A design system of neutral colors are punctuated by pops of subtle metallics and recessed lighting designed to draw attention to hero products while elevating the overall shopping experience.


In addition to aesthetic appeal, the displays are designed with user experience and the sale funnel in mind. QR codes, provide customers with detailed information about the products, including ingredients, application tips, and sustainability.


	Role: Dustin Edward Arnold: Head of Creative/VP Creative

Credits: Gabrielle DiClemente: Senior Creative Director
MacKenzie Kassab: Copy DirectorAdele Park: Graphic Designer Kyoko Yamamura: Packaging &#38;amp; Print Production
 Mimi Lu: VP Product Packaging
Erick Ruales: Director of Creative Production 
Thom Donahue: Head of Creative Operations

Baron &#38;amp; Baron: José Ferrufino: Industrial DesignMatthew Thibault: Art Director 

Production: DIEM/D3 Engineering


&#60;img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/2a69b71a60d27a99db96b8ef6006beb4453d449722fcdfe7396710dca2dacecc/Dustin-Edward-Arnold_RoseInc_Retail-2.jpg" data-mid="212575557" border="0"  src="https://freight.cargo.site/w/1000/i/2a69b71a60d27a99db96b8ef6006beb4453d449722fcdfe7396710dca2dacecc/Dustin-Edward-Arnold_RoseInc_Retail-2.jpg" /&#62;
&#60;img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/3569608059e62a0d9ad0f4fa4989d86c6640ad13378a90e47066ed4bdb60d007/Dustin-Edward-Arnold_RoseInc_Retail-1.jpg" data-mid="212575554" border="0"  src="https://freight.cargo.site/w/1000/i/3569608059e62a0d9ad0f4fa4989d86c6640ad13378a90e47066ed4bdb60d007/Dustin-Edward-Arnold_RoseInc_Retail-1.jpg" /&#62;
&#60;img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/2fe610ac971cf0d3878d2c374c7119b68e85fe442e7f91951941c1696138abc1/Dustin-Edward-Arnold_RoseInc_Retail-3.jpg" data-mid="212575560" border="0"  src="https://freight.cargo.site/w/1000/i/2fe610ac971cf0d3878d2c374c7119b68e85fe442e7f91951941c1696138abc1/Dustin-Edward-Arnold_RoseInc_Retail-3.jpg" /&#62;
&#60;img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/0a82a316a70c2a8f5b748288c46c9edc3d662366d64ab3d5b3a4734d1a31b0c2/Dustin-Edward-Arnold_RoseInc_Retail-4.jpg" data-mid="212575564" border="0"  src="https://freight.cargo.site/w/1000/i/0a82a316a70c2a8f5b748288c46c9edc3d662366d64ab3d5b3a4734d1a31b0c2/Dustin-Edward-Arnold_RoseInc_Retail-4.jpg" /&#62;
&#60;img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/2d61eabf072a7b40eea9f77147e8e95bb6af0b383144a2bd7c6a596ad89d236c/Dustin-Edward-Arnold_RoseInc_Retail-5.jpg" data-mid="212575567" border="0"  src="https://freight.cargo.site/w/1000/i/2d61eabf072a7b40eea9f77147e8e95bb6af0b383144a2bd7c6a596ad89d236c/Dustin-Edward-Arnold_RoseInc_Retail-5.jpg" /&#62;

	&#60;img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/1e4bcd2eb3b4fe72f59e805cee1dc8f01ca14e6be76e232738202951f8a53d1f/Dustin-Edward-Arnold_RoseInc_Retail-6.jpg" data-mid="212576314" border="0"  src="https://freight.cargo.site/w/1000/i/1e4bcd2eb3b4fe72f59e805cee1dc8f01ca14e6be76e232738202951f8a53d1f/Dustin-Edward-Arnold_RoseInc_Retail-6.jpg" /&#62;

&#60;img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/c1904a6b809ae5b53418ed4c6ce1832518f5fcc2fec65232e25501731f7ed845/RoseInc_POS_Display-Cash02.jpg" data-mid="212576874" border="0"  src="https://freight.cargo.site/w/1000/i/c1904a6b809ae5b53418ed4c6ce1832518f5fcc2fec65232e25501731f7ed845/RoseInc_POS_Display-Cash02.jpg" /&#62;
&#60;img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/dbb824c47d3364f5e476f100f64a1b4cc92637d67b7a42b33f217c16d6d9cbe1/RoseInc_POS_Display-Cash01.jpg" data-mid="212576875" border="0"  src="https://freight.cargo.site/w/1000/i/dbb824c47d3364f5e476f100f64a1b4cc92637d67b7a42b33f217c16d6d9cbe1/RoseInc_POS_Display-Cash01.jpg" /&#62;


	Rose IncSpace NK London Windows


Retail Design


	Space NK is a luxury beauty retailer that curates a diverse selection of high-end beauty products from around the world. 


A global retail destination known for its discerning selection process, Space NK required a bespoke window display that encapsulated the aethetic world of the brand for launch.


Informed by the architecture of John Pawson’s Novy Durr Monastery and Scandanavian Cathedrals from the 18th Century, such as Grundtvig’s Church designed by Peder Vilhelm Jensen Klint; the Rose Inc display unites the timeless world of worship with the timely world of an idealized powder room.


	Role: Dustin Edward Arnold: Head of Creative/VP Creative

Credits: Verity Pemberton: Creative DirectorMacKenzie Kassab: Copy Director
Courtney Dunlop: CopywriterAdele Park: Graphic Designer 
Asha Joneja: Director of Creative ProductionThom Donahue: Head of Creative Operations

Production: Another A Story London


&#60;img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/a1515ed7714dd31068a1b24b5a74175d82c91491fccd808417ca7989a461c4b2/RoseInc_SpaceNK_Windows_0000_1.jpg" data-mid="212576885" border="0"  src="https://freight.cargo.site/w/1000/i/a1515ed7714dd31068a1b24b5a74175d82c91491fccd808417ca7989a461c4b2/RoseInc_SpaceNK_Windows_0000_1.jpg" /&#62;
&#60;img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/665c7ac7fb9668ac1d55307420d88b4024f94559f41ffdb4cb602b6a8cdb9e99/RoseInc_SpaceNK_Windows_0001_2.jpg" data-mid="212576886" border="0"  src="https://freight.cargo.site/w/1000/i/665c7ac7fb9668ac1d55307420d88b4024f94559f41ffdb4cb602b6a8cdb9e99/RoseInc_SpaceNK_Windows_0001_2.jpg" /&#62;
&#60;img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/769d0667d0f80566d3181cbc0bc06211855a0efd4dc920c549f40e756f169784/RoseInc_SpaceNK_Windows_0002_3.jpg" data-mid="212576887" border="0"  src="https://freight.cargo.site/w/1000/i/769d0667d0f80566d3181cbc0bc06211855a0efd4dc920c549f40e756f169784/RoseInc_SpaceNK_Windows_0002_3.jpg" /&#62;
&#60;img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/b512a4a3e5f69b205ed10102fe47649b2a3ef3b18779a5307efacea6afa9dec8/RoseInc_SpaceNK_Windows_0003_4.jpg" data-mid="212576888" border="0"  src="https://freight.cargo.site/w/1000/i/b512a4a3e5f69b205ed10102fe47649b2a3ef3b18779a5307efacea6afa9dec8/RoseInc_SpaceNK_Windows_0003_4.jpg" /&#62;
&#60;img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/fe096de72743b8c203bdcfcefe70391a7d831bb36acc1222ea3f4b63e2b6a550/RoseInc_SpaceNK_Windows_0004_5.jpg" data-mid="212576889" border="0"  src="https://freight.cargo.site/w/1000/i/fe096de72743b8c203bdcfcefe70391a7d831bb36acc1222ea3f4b63e2b6a550/RoseInc_SpaceNK_Windows_0004_5.jpg" /&#62;


</description>
		
	</item>
		
		
	<item>
		<title>Rose Inc- Launch Activations</title>
				
		<link>https://dustinedwardarnold.com/Rose-Inc-Launch-Activations</link>

		<pubDate>Sun, 09 Jun 2024 20:22:32 +0000</pubDate>

		<dc:creator>Dustin Edward Arnold</dc:creator>

		<guid isPermaLink="true">https://dustinedwardarnold.com/Rose-Inc-Launch-Activations</guid>

		<description>&#38;nbsp;


	Rose IncGlobal Launch Activations&#38;nbsp;

Pop Up Events Press &#38;amp; Influencer Activations 
Influencer Seeding

	London, 
Los Angeles, 
San Francsico, 
New York

A series of live and virtual events, as well as digital applications for beauty press, influencers, retailers and educators on Rose Inc products, ethos, and functionality.

	
	Role: Dustin Edward Arnold: 
Head of Creative/VP Creative

Credits: Verity Pemberton: Creative Director&#38;nbsp;Adrian Cabrero: Digital Design Director
MacKenzie Kassab: Copy DirectorCourtney Dunlop: Copywriter &#38;nbsp;
Kathryn Bonham: Copywriter&#38;nbsp;
Adele Park: Visual DesignerKyoko Yamamura: Packaging &#38;amp; Print Production
Jenny Chaecho: Senior Digital Designer
Erick Ruales: Director of Creative Production 
Thom Donahue: Head of Creative Operations 
Dustin Edward Arnold: Still Life &#38;amp; Product Photography, MoGraph&#38;nbsp;

Kacie Friedman: Global Director, PR &#38;amp; Comms 
Catherine Powell-Hayre: Senior Brand Marketing Manager


&#60;img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/a7a152e5a13af9829fa91ee3df7830579799773067bf6a64437778fdce852b52/Dustin-Edward-Arnold_RoseInc_Launch_Collateral_0008_Vector-Smart-Object.jpg" data-mid="212580786" border="0"  src="https://freight.cargo.site/w/1000/i/a7a152e5a13af9829fa91ee3df7830579799773067bf6a64437778fdce852b52/Dustin-Edward-Arnold_RoseInc_Launch_Collateral_0008_Vector-Smart-Object.jpg" /&#62;
&#60;img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/8d807d7bcbf46d940d6f9e2f3fbeeb90e6c90163db3318745ad2b7cad0be36d3/Dustin-Edward-Arnold_RoseInc_Launch_Collateral_0006_Vector-Smart-Object.jpg" data-mid="212580784" border="0"  src="https://freight.cargo.site/w/1000/i/8d807d7bcbf46d940d6f9e2f3fbeeb90e6c90163db3318745ad2b7cad0be36d3/Dustin-Edward-Arnold_RoseInc_Launch_Collateral_0006_Vector-Smart-Object.jpg" /&#62;
&#60;img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/af8b1f2f918cca8dd8a78548651672e3e01b9704ebdf256ebed1096b7398242d/Dustin-Edward-Arnold_RoseInc_Launch_Collateral_0007_Vector-Smart-Object.jpg" data-mid="212580785" border="0"  src="https://freight.cargo.site/w/1000/i/af8b1f2f918cca8dd8a78548651672e3e01b9704ebdf256ebed1096b7398242d/Dustin-Edward-Arnold_RoseInc_Launch_Collateral_0007_Vector-Smart-Object.jpg" /&#62;
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&#60;img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/c0daf82626f445e74d70e018779e1fab70ed97f9c6a186224aa49363a5867e12/Dustin-Edward-Arnold_RoseInc_Launch_Collateral_0003_Vector-Smart-Object.jpg" data-mid="212580781" border="0"  src="https://freight.cargo.site/w/1000/i/c0daf82626f445e74d70e018779e1fab70ed97f9c6a186224aa49363a5867e12/Dustin-Edward-Arnold_RoseInc_Launch_Collateral_0003_Vector-Smart-Object.jpg" /&#62;
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&#60;img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/26858b8853a56ecc112565641a3b18b7f93f6e706c220c036a76cdf77d52a67a/Dustin-Edward-Arnold_RoseInc_Launch.jpg" data-mid="212707795" border="0"  src="https://freight.cargo.site/w/1000/i/26858b8853a56ecc112565641a3b18b7f93f6e706c220c036a76cdf77d52a67a/Dustin-Edward-Arnold_RoseInc_Launch.jpg" /&#62;
&#60;img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/6beb3a95d49a7acac298ac8510949dfb3ef45e8a70606d575390e8ababe01f58/Dustin-Edward-Arnold_RoseInc_Launch0.jpg" data-mid="212707796" border="0"  src="https://freight.cargo.site/w/1000/i/6beb3a95d49a7acac298ac8510949dfb3ef45e8a70606d575390e8ababe01f58/Dustin-Edward-Arnold_RoseInc_Launch0.jpg" /&#62;


</description>
		
	</item>
		
		
	<item>
		<title>Vertu Constellation</title>
				
		<link>https://dustinedwardarnold.com/Vertu-Constellation</link>

		<pubDate>Wed, 13 Nov 2019 20:23:17 +0000</pubDate>

		<dc:creator>Dustin Edward Arnold</dc:creator>

		<guid isPermaLink="true">https://dustinedwardarnold.com/Vertu-Constellation</guid>

		<description>


&#60;img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/f8e8b10dd88f69f3dd2c195e1aff285d1bb7dea04447ab52d451586da8e54e84/Dustin-Edward-Arnold_Vertu_UHD_1.jpg" data-mid="92785668" border="0"  src="https://freight.cargo.site/w/1000/i/f8e8b10dd88f69f3dd2c195e1aff285d1bb7dea04447ab52d451586da8e54e84/Dustin-Edward-Arnold_Vertu_UHD_1.jpg" /&#62;
&#60;img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/1b9f729f57ce7d89b4eea612fc8b5c249f8088dc62acabd124417db2df8de846/Dustin-Edward-Arnold_Vertu_UHD_3.jpg" data-mid="92785710" border="0"  src="https://freight.cargo.site/w/1000/i/1b9f729f57ce7d89b4eea612fc8b5c249f8088dc62acabd124417db2df8de846/Dustin-Edward-Arnold_Vertu_UHD_3.jpg" /&#62;
&#60;img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/105142bf033ece35008a89ec9deaf2867ece7ab0f0516d6fadd92217382fb761/Dustin-Edward-Arnold_Vertu_UHD_4.jpg" data-mid="92785714" border="0"  src="https://freight.cargo.site/w/1000/i/105142bf033ece35008a89ec9deaf2867ece7ab0f0516d6fadd92217382fb761/Dustin-Edward-Arnold_Vertu_UHD_4.jpg" /&#62;
&#60;img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/ad30676c95ee4f0536596b3f2184f5e6546c6d52750c1dfa3429902ca0247627/Dustin-Edward-Arnold_Vertu_UHD_5.jpg" data-mid="92785718" border="0"  src="https://freight.cargo.site/w/1000/i/ad30676c95ee4f0536596b3f2184f5e6546c6d52750c1dfa3429902ca0247627/Dustin-Edward-Arnold_Vertu_UHD_5.jpg" /&#62;


	Vertu
Constellation


Branding PositioningWritingSpatial


	Vertu is a luxury phone manufacturer. Prior to Vertu, there has been no opportunity to ‘buy the best’ in mobile communications. Opportunities for Vertu exist because affluent consumers ‘demand and desire the BEST’ in the products they buy and services they use – eg watches, jewellery, pens, luggage, cars etc. The Signature range, launched first, has a polarising appeal and although the materials and price tag position it as ‘uber luxury’, its market is believed to be niche. ‘Obsessively Crafted’ is intended as the essence of the Vertu brand, manifesting itself in the market in the Signature and Ascent ranges. The tangible support for this claim: every element within the product ‘demonstrates rarity’.
	The brand stood for $$$ with little knowledge of a rationale behind the expense. This began to undermine the aspirational value of the brand among a broader target. Obsessively crafted as the brand’s essence communicates both rationally and emotionally to potential patrons, but wasn’t being done properly. 

Superior quality materials, attention to detail and finishing sensations – Irrespective of how precious, unique and beautiful the device is is still a main challenge for a product that is to be used everyday in a world where technology is acknowledged to be changing rapidly. At a conceptual level, it is difficult to relate ‘luxury’ to mobile phones because:Luxury: &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; Mobile Phones:Longer lasting &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; Become obsolete quicklySelf Indulgent &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp;Functional, PracticalUnique, original &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; Easy to changeExpensive &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp;CheapIn order for Vertu to be considered an upper tier luxury brand it needs to seduce through the senses Communicating through metaphor and innuendo to become a heightened visual and tactile experience where product is immediately associated with service i.e. the Vertu concierge.
	Credits ︎ 
Creative Direction—Dustin Edward ArnoldDesign—Dustin Edward Arnold
	

	Vertu Constellation. A Guiding Light.

	At the heart of every Vertu experience is the independent concierge Service designed to meet your every need. Around the clock, you will receive expert assistance, recommendations and priority bookings.
	From creating bespoke gifts to accessing money-can’t-buy events, experiences and everything in between. The concierge team will do their utmost to Fulfill every request and can be accessed directly from your handset with the touch of a single button.
	
	
	&#60;img width="3602" height="4973" width_o="3602" height_o="4973" data-src="https://freight.cargo.site/t/original/i/b5f00c51827045797998ee4c8c39978709fc5b51bdb5073d593fff784b27a0d4/Dustin-Edward-Arnold_Vertu_00001.jpg00001.jpg" data-mid="54668449" border="0"  src="https://freight.cargo.site/w/1000/i/b5f00c51827045797998ee4c8c39978709fc5b51bdb5073d593fff784b27a0d4/Dustin-Edward-Arnold_Vertu_00001.jpg00001.jpg" /&#62;
	&#60;img width="3602" height="4973" width_o="3602" height_o="4973" data-src="https://freight.cargo.site/t/original/i/e1e708d7181caaa0ce573f98a87412dcf1baeca21c8b0eaa88a9b89f0c3c200f/Dustin-Edward-Arnold_Vertu_00001.jpg00002.jpg" data-mid="54668450" border="0"  src="https://freight.cargo.site/w/1000/i/e1e708d7181caaa0ce573f98a87412dcf1baeca21c8b0eaa88a9b89f0c3c200f/Dustin-Edward-Arnold_Vertu_00001.jpg00002.jpg" /&#62;


</description>
		
	</item>
		
		
	<item>
		<title>Bang&#38;Olufsen CS</title>
				
		<link>https://dustinedwardarnold.com/Bang-Olufsen-CS</link>

		<pubDate>Wed, 16 Dec 2020 02:04:41 +0000</pubDate>

		<dc:creator>Dustin Edward Arnold</dc:creator>

		<guid isPermaLink="true">https://dustinedwardarnold.com/Bang-Olufsen-CS</guid>

		<description>


	BANG&#38;amp;OLUFSEN
BEOVISION &#38;nbsp;


DIGITAL


	Founded in 1925, Bang &#38;amp; Olufsen has a rich heritage built around a relentless determination to innovate beyond the imagination. Today, every Bang &#38;amp; Olufsen product is still characterized by a unique combination of beautiful sound, timeless design, and unrivalled craftsmanship. 

All Bang&#38;amp;Olufsen products are made for those who value inspiration and the power of the imagination. In order to harness this audience Bang&#38;amp;Olufsen wanted to create a series of inspirational stories relating to design, sound and culture.


	The Beovision Harmony story. Communicating wonder.
The Beovision Harmony is the flagship 8k OLED display that offers a truly cinematic experience. Beyond the technical and design innovations we wanted to communicate the emotion Beovision elicits in the viewer while laddering up to B&#38;amp;O’s core brand values. In order to do this we created an intimate “storybook” concept with the design leader, Torsten Valeur, narrarating the creation and concept of the Beovision Harmony.


	&#60;img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/65509745d18c007365b844608ceff47b84674edb05e9e7ecf9daa1abc4fce970/001-BangOlufsen-Brand1.jpg" data-mid="92361835" border="0"  src="https://freight.cargo.site/w/1000/i/65509745d18c007365b844608ceff47b84674edb05e9e7ecf9daa1abc4fce970/001-BangOlufsen-Brand1.jpg" /&#62;

	
	&#60;img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/4944c1a4f5b8173648805c983950257edcf2c9b054c4410125865e4a81f5c6af/001-BangOlufsen-stills.jpg" data-mid="92361019" border="0"  src="https://freight.cargo.site/w/1000/i/4944c1a4f5b8173648805c983950257edcf2c9b054c4410125865e4a81f5c6af/001-BangOlufsen-stills.jpg" /&#62;


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