ALEXANDRE PLOKHOV
SS13 SHOW RUNWAY PRESENTATION
Alexandre commissioned us to design his runway presentation, which included environments, lighting and stage design. We developed the creative platform for the season “From darkness to light” which was carried through the show by presenting color blocked looks in all black, all grey and all white.
STYLE.COM SHOW REVIEW | SEPTEMBER 10, 2012
By Tim Blanks
“Whatever else Alexandre Plokhov may be, he is certainly one of menswear’s grand obsessives, wearing his arcane influences on his sleeve at the occasional expense of accessibility, uplift, and plain old appeal. When he invoked a book of daguerreotypes of Russian Orthodox monks as inspiration for his latest collection, there was a moment of apprehension as it seemed like he might be about to plunge us once more into Gothic gloom, but perhaps it’s the temper of these
turbulent times that allowed Plokhov’s self-described “journey from darkness to light” play out like a spring awakening. Sure, it was as solemn as a mass on a mountaintop, but there was elegance, even beauty, in the elongated lines and rigorous cut. The palette was black, gray, and white—coal, ash, and alabaster, he called them—to represent the twodivisions of Orthodox clergy: the Monastic (celibates who wear only black) and the Parochial (who wear white and are allowed to marry). The only direct quote from monkish garb was the leather belts, but there is a clerical severity in Plokhov’ aesthetic that reads priestly at the best of times, like the most extreme piece here, a kind of maxi-skort—half pant, half kilt or the long coats that wouldn’t look out of place on a curé de champagne. Lining up against that mood was the mutated sportswear: the long, layered tanks or a belted gilet with a racerback.
In keeping with the spiritual theme, Plokhov said he’d placed an emphasis on pure fabrics. They were what really made the collection, from the corded cotton of coats and jackets to washed, vegetable-dyed leathers of a surpassing softness to open-weave Irish linen and a finale of homespun white cotton that had a godly gleam. Some tanks in a micro-modal synthetic as soft as cashmere injected a little lightness. Otherwise, the cloths were substantial enough to suggest all-year
wear. “There is too much disposability,” Plokhov declared. ‘I want things to last.’”
Credits ︎
Experience Design—Dustin Edward Arnold
Experience Design—Aaron Shinn
Show Video—Joshua Zucker-Pluda
Vic
MARIUM TOKYO
DISPLAY
Marium is a pop up shop in tokyo offering high end furniture and domestic objects which are curated to reflect changing patterns of living, working, collecting and investing. Marium intends to bridge the gap between bespoke craftmanship and contemporary design, which acts as both an artistic investment and a practical object.
Light is the medium of choice for the Marium Product Displays— creating evocative environments with little investment of money and maximum impact. The shelves ID is fueled by developments in cutting-edge display technology and materials intended to challenge existing perceptions of material surfaces and structure. This mindset is expressed via a lighting system embedded into the surface of the shelf. One so slim as to maintain an extreme visual elegance in its form factor but with maximum impact in terms of light control.
Credits ︎
Creative Direction—Dustin Edward Arnold
Design—Dustin Edward Arnold
Vic
DITA EYEWEAR
MADISON AVE NEW YORK
FLAGSHIP STORE
WARM
MINIMALISM:
NATURAL MATERIALS
AND MODERN FORMS
ディータ青山店：
ウォーム
ミニマリズム
Combining the warmth of turn-of-the-century
design movements, rendered with
contemporary technology and materials.
Credits ︎
Design Direction
Dita Group
Founders—John Juniper & Jeff Solario
Creative Direction—Dustin Edward Arnold
Project Managment—Christina Tinio
Architecture
Tag Front
Principal Architects—
Mehdi Rafaty & Mandi Rafaty
Designer—Heidi Tay
Designer—Sean Lee
Designer—Farhad Hooshivar
Construction
D.Brain Co., Ltd.
Project Management
Supernova Inc.
General Contractor
D. Brian Co., Ltd.
DITA EYEWEAR
AOYAMA TOKYO
FLAGSHIP STORE
WARM
MINIMALISM:
NATURAL MATERIALS
AND MODERN FORMS
ディータ青山店：
ウォーム
ミニマリズム
Combining the warmth of turn-of-the-century
design movements, rendered with
contemporary technology and materials.
Credits ︎
Design Direction
Dita Group
Founders—John Juniper & Jeff Solario
Creative Direction—Dustin Edward Arnold
Project Managment—Christina Tinio
Architecture
Tag Front
Principal Architects—
Mehdi Rafaty & Mandi Rafaty
Designer—Heidi Tay
Designer—Sean Lee
Designer—Farhad Hooshivar
Construction
D.Brain Co., Ltd.
Project Management
Supernova Inc.
General Contractor
D. Brian Co., Ltd.
Vic
DITA EYEWEAR
TRADESHOW BOOTH
WARM
MINIMALISM:
NATURAL MATERIALS
AND MODERN FORMS
ディータ青山店：
ウォーム
ミニマリズム
Combining the warmth of turn-of-the-century
design movements, rendered with
contemporary technology and materials.
Credits ︎
Design Direction
Dita Group
Founders—John Juniper & Jeff Solario
Creative Direction—Dustin Edward Arnold
Architecture
Tag Front
Principal Architects—
Mehdi Rafaty & Mandi Rafaty
Designer—Heidi Tay
Designer—Sean Lee
Designer—Farhad Hooshivar
Photography—Dustin Edward Arnold
Vic