Pfizer
Product Pipeline
Interactive Data Visualization
Strategy
Creative Direction
Experience Vision
Design Systems
UX/UI Design
Product Pipeline
Interactive Data Visualization
Strategy
Creative Direction
Experience Vision
Design Systems
UX/UI Design
Positioning Pfizer not only as an innovator in medicine,
but as a leader in how science is shared with the world.
The Pfizer Data Visualization project set out to turn complex science into something people could see, feel, and explore.
Instead of a static report, the pipeline was reimagined as a dynamic story with three chapters: Introduction, Snapshot, and Explore. The long-scroll design worked across platforms, giving people the freedom to move at their own pace: skimming the big picture or diving deep into the details. Motion, typography, and clear data visuals came together to put a human face on the science.
but as a leader in how science is shared with the world.
The Pfizer Data Visualization project set out to turn complex science into something people could see, feel, and explore.
Instead of a static report, the pipeline was reimagined as a dynamic story with three chapters: Introduction, Snapshot, and Explore. The long-scroll design worked across platforms, giving people the freedom to move at their own pace: skimming the big picture or diving deep into the details. Motion, typography, and clear data visuals came together to put a human face on the science.
Agency: AKQA SF
Role: Executive Creative Director, Design
Credits
Kenji Toma, Senior Designer
Jorge Coralles, ADD
Melissa Reitano, Copy Director
Elisabeth Seng, ACD/Copy
Radhika Gupta, Director, Service Design
Role: Executive Creative Director, Design
Credits
Kenji Toma, Senior Designer
Jorge Coralles, ADD
Melissa Reitano, Copy Director
Elisabeth Seng, ACD/Copy
Radhika Gupta, Director, Service Design
