DIGITAL GIANT
BRANDING
WRITING
MOVING IMAGE
DIGITAL
BRANDING
WRITING
MOVING IMAGE
DIGITAL
Challenge:
Branding a company that builds bespoke streaming CG visualization technology in a market so competitive they can’t publicly disclose exactly what they do.
Branding a company that builds bespoke streaming CG visualization technology in a market so competitive they can’t publicly disclose exactly what they do.
![](https://freight.cargo.site/t/original/i/7a30f5ceb9fd020da41a150b96ca75b621a1ea8c3c352fdb3e44667956c0b4be/DG_Card0.jpg)
![](https://freight.cargo.site/t/original/i/72b095786be0fb92298a797c4aeb21a9342b6734ad3199e02561afa91cde320e/DG_Card1.jpg)
External Presentation:
Tech-Humour & Neuromancer
Tech-Humour & Neuromancer
The Digital Giant brand identity is designed as an ever changing definition inspired by culture, religion and technology.
This tongue-in-cheek take on the hyperbole of the marketing and technology industry actively breaks conventions; choosing to embrace the imaginative and rebellious spirit of the companies role in culture and commerce over the dry, technological focus of the competition.
This tongue-in-cheek take on the hyperbole of the marketing and technology industry actively breaks conventions; choosing to embrace the imaginative and rebellious spirit of the companies role in culture and commerce over the dry, technological focus of the competition.
![](https://freight.cargo.site/t/original/i/10026c4007278fbd384a100d78193b5627282cae1c8f3df1763c71b794a0fb02/DG_Logic_1.jpg)
![](https://freight.cargo.site/t/original/i/a01304edf1a9a927b7342b2b582f242d9e30e50565dc34709617907362114561/DG_Logic_2.jpg)
Private Presentation:
Black Belt Technologists
Black Belt Technologists
A 158 page client-facing presentation of Strategy, Technology, Craft, People & Process.
![](https://freight.cargo.site/t/original/i/640ea57f579f578bc748c8d70fc4e2ef5d71fa576b364c78d599c6d5c42aa538/DigitalGiant_BrandGuidelines3-1.pdf_0009_Layer-1.jpg)
![](https://freight.cargo.site/t/original/i/9abc9a23690778e6b777de2fa1c005ccec97a17a2e9577f9c831d9078c7a697f/DigitalGiant_BrandGuidelines3-1.pdf_0008_DigitalGiant_BrandGuidelines3.jpg)
![](https://freight.cargo.site/t/original/i/7eef3fd744247f2695b1b7b642ce9430ef74b5c1dba9f2bc7d2c89a9fd75572c/DigitalGiant_BrandGuidelines3-1.pdf_0007_DigitalGiant_BrandGuidelines3.jpg)
![](https://freight.cargo.site/t/original/i/df8202346716f7eed7da647b2801c783ec70978a4c2cddb9eeeabcefea9b5fc5/DigitalGiant_BrandGuidelines3-1.pdf_0006_DigitalGiant_BrandGuidelines3.jpg)
![](https://freight.cargo.site/t/original/i/f8a5464e3e4ee4bdfb274901c8f316271341c2455b6f88e38cbad73fef2b3bc8/DigitalGiant_BrandGuidelines3-1.pdf_0005_DigitalGiant_BrandGuidelines3.jpg)
![](https://freight.cargo.site/t/original/i/0f396d72b567885adafd60e78dc6f8f4a911ea29da3d543efcbde02f075288c1/DigitalGiant_BrandGuidelines3-1.pdf_0004_DigitalGiant_BrandGuidelines3.jpg)
![](https://freight.cargo.site/t/original/i/0a2ed0558c743f96d5b65038eff0ef472c01ea227bcb820be937ce8dacca0437/DigitalGiant_BrandGuidelines3-1.pdf_0003_DigitalGiant_BrandGuidelines3.jpg)
![](https://freight.cargo.site/t/original/i/8a9e21c4c345c845424bfe8f79472eb183f911ee2dc15c35b21438a92c03d2cd/DigitalGiant_BrandGuidelines3-1.pdf_0002_DigitalGiant_BrandGuidelines3.jpg)
![](https://freight.cargo.site/t/original/i/b0996dac3bc75edeabff3f84d0c8ae0c6684bb8de12c20c4d0d7ef88531b4ad7/DigitalGiant_BrandGuidelines3-1.pdf_0001_DigitalGiant_BrandGuidelines3.jpg)
![](https://freight.cargo.site/t/original/i/036bbd9ec320484524f47fbfc88f6959db5f3a9adf875165c17b389d5effd55f/DigitalGiant_BrandGuidelines3-1.pdf_0000_DigitalGiant_BrandGuidelines3.jpg)