DITA EYEWEAR
SS 2018
BRAND CAMPAIGN
A CATEGORY OF ONE
(ELEVATOR)
Truth: A brand with broad international appeal,
Dita has an unusually wide range of people
who wear its products.
Insight: Although from all walks of life, those who
choose Dita, are united by their individuality. Choosing
character, rarity, and exclusivity over designer brand
licenses. They are A Category of One.
This campaign concept celebrates those individuals
who together, stand apart.
Credits ︎
Designed &
Produced by Dita
Creative Direction—Dustin Edward Arnold
Photography—Dustin Edward Arnold
DP—Keith Leman
Copywriter—Andrew Smart
Set Design—Ariana Nakata
Styling—Caitlin Boelke
Hair—Dennis Gots @ The Wall Group
Make-up—Kali Kennedy @ Freedom
Models—Turner @ Photogenics,
Helene @ Photogenics,
Veronika @ Photogenics, Malinda Farrington,
J.L. Forbis, Madeleine, Janae Bullock, Doc Hayes,
Ima Djie, Louie Caceres, Shaina Lavine, Kai Cofer,
Jason Champ, Jon Komp Shin,
SS 2018
BRAND CAMPAIGN
A CATEGORY OF ONE
(ELEVATOR)
Truth: A brand with broad international appeal,
Dita has an unusually wide range of people
who wear its products.
Insight: Although from all walks of life, those who
choose Dita, are united by their individuality. Choosing
character, rarity, and exclusivity over designer brand
licenses. They are A Category of One.
This campaign concept celebrates those individuals
who together, stand apart.
Credits ︎
Designed &
Produced by Dita
Creative Direction—Dustin Edward Arnold
Photography—Dustin Edward Arnold
DP—Keith Leman
Copywriter—Andrew Smart
Set Design—Ariana Nakata
Styling—Caitlin Boelke
Hair—Dennis Gots @ The Wall Group
Make-up—Kali Kennedy @ Freedom
Models—Turner @ Photogenics,
Helene @ Photogenics,
Veronika @ Photogenics, Malinda Farrington,
J.L. Forbis, Madeleine, Janae Bullock, Doc Hayes,
Ima Djie, Louie Caceres, Shaina Lavine, Kai Cofer,
Jason Champ, Jon Komp Shin,