Coach x WNBA
Creative Platform & Launch
Strategy
Messaging
Program Design
Creative Direction
Film
Social
OOH
Activation Production
Creative Platform & Launch
Strategy
Messaging
Program Design
Creative Direction
Film
Social
OOH
Activation Production
Womens sport doesn’t need a Sponsor, it needs a Champion
With the WNBA entering a new cultural era, Coach stepped in not to speak over it, but to stand beside it.
Championing self-expression as a living brand ethos, Coach used its platform to amplify the stories, styles, and identities of the league’s rising stars.
This was a coming of age: for women’s sports claiming their cultural power, for Coach evolving from fashion house to cultural partner, and for a new generation of basketball talent stepping into visibility on their own terms.
With the WNBA entering a new cultural era, Coach stepped in not to speak over it, but to stand beside it.
Championing self-expression as a living brand ethos, Coach used its platform to amplify the stories, styles, and identities of the league’s rising stars.
This was a coming of age: for women’s sports claiming their cultural power, for Coach evolving from fashion house to cultural partner, and for a new generation of basketball talent stepping into visibility on their own terms.
Agency: Revery
Role: Executive Creative Director
Credits
President & CCO: Davis Priestley
Creative Director/Art: Zak Marx
Creative Director/Copy: Patricia No
Senior Art Director: Lauren Friench
Executive Strategy Director: Andy Bateman
Strategy Director: Leland Grossman
Director, Athlete Films: Vivian Kim
Director of Narrative Production: Sara Magness
Executive Creative Producer: Stacy Lorts, Jay Florence
Photographer: Heather Hazzan
Experiential, Senior Art Director: Andrea Velazquez
Experiential Producer, NY: Hunter Baker
Experiential Production Designer: Aurelie Taillefer
Senior Designer: Chelsea Low
Editors: Alex Gilbert, Matt Hogan, Noah Kendal, Michael ‘Middy’ Ofori-Attah
Assistant Editor: Chris Hackett, Emil Schonstrom
Color Grade: Company 3/Matt Osborne
Music and SOund Design/Mix Glue Factory
Senior Post-Product: Jake Lowden
Senior Creative Retoucher: Rachael Celotto
Line Producer: Matt Slater
Line Producer/Post-Producer: Max Solomon
Associate Creative Producer: Karlee Boon
Role: Executive Creative Director
Credits
President & CCO: Davis Priestley
Creative Director/Art: Zak Marx
Creative Director/Copy: Patricia No
Senior Art Director: Lauren Friench
Executive Strategy Director: Andy Bateman
Strategy Director: Leland Grossman
Director, Athlete Films: Vivian Kim
Director of Narrative Production: Sara Magness
Executive Creative Producer: Stacy Lorts, Jay Florence
Photographer: Heather Hazzan
Experiential, Senior Art Director: Andrea Velazquez
Experiential Producer, NY: Hunter Baker
Experiential Production Designer: Aurelie Taillefer
Senior Designer: Chelsea Low
Editors: Alex Gilbert, Matt Hogan, Noah Kendal, Michael ‘Middy’ Ofori-Attah
Assistant Editor: Chris Hackett, Emil Schonstrom
Color Grade: Company 3/Matt Osborne
Music and SOund Design/Mix Glue Factory
Senior Post-Product: Jake Lowden
Senior Creative Retoucher: Rachael Celotto
Line Producer: Matt Slater
Line Producer/Post-Producer: Max Solomon
Associate Creative Producer: Karlee Boon
Coach x WNBA Launch
Champions of Courageuous Self-Expresion
Partnership Launch Teaser
Coach x WNBA Launch
Champions of Courageuous Self-Expresion
Draft Night: Introducing The Five
Coach x WNBA Launch
Champions of Courageuous Self-Expresion
Coach Draftees: The Story of the Five
Champions of Courageuous Self-Expresion
Coach Draftees: The Story of the Five
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Coach x WNBA Launch
Champions of Courageuous Self-Expresion
The Courtside Five Social
Coach x WNBA Launch
Champions of Courageuous Self-Expresion
All-Star Weekend Pop-Up Activation
Giving GenZ a toolkit to hack the WNBA.
Champions of Courageuous Self-Expresion
All-Star Weekend Pop-Up Activation
Giving GenZ a toolkit to hack the WNBA.