APPLE
IPAD MINI LAUNCH
IPAD MINI LAUNCH
TV: Big brother meets little brother.
Creates a “big brother” relationship between the iPad and the iPad Mini, proving each device is just as good as the other while showing off some heavier lifting in iPhoto, iBook and Garageband without sacrificing story.
Creates a “big brother” relationship between the iPad and the iPad Mini, proving each device is just as good as the other while showing off some heavier lifting in iPhoto, iBook and Garageband without sacrificing story.
Print: Experience Mini.
Media purchased the back covers of global magazines with the actual experience at scale of viewing the magazine on the iPad Mini.
Recieved a Cannes Lions Grand Prix
Media purchased the back covers of global magazines with the actual experience at scale of viewing the magazine on the iPad Mini.
Recieved a Cannes Lions Grand Prix
Credits ︎
Agency: TBWA/MAL
Project: iPad Mini Launch
Role: Creative Director/AD Consultant
GCD’s: Chuck Monn/Chris Ribiero
Agency: TBWA/MAL
Project: iPad Mini Launch
Role: Creative Director/AD Consultant
GCD’s: Chuck Monn/Chris Ribiero