Dustin Edward Arnold

Dustin is a designer, photographer, and creative director whose practice incorporates media design, fashion, scenography, products and film.

Previously he was
Group Creative Director @ DITA.

Bio ︎︎︎



   

By Discipline︎︎︎

Film
Branding    
Digital
Image
Spatial Design
Packaging      
Editorial    





          







Dustin Edward Arnold









Aiwaworld.com

Digital










Hybrid Youth Culture.


An epic collaboration between four agencies and dozens of creators. Aiwaworld is Sony’s youth culture based brand of electronics. The site was designed around the concept of hybrid culture/hybrid music.


Using visual avatars to represent musical genres, unique and unexpected combinations are created when the user ‘breeds’ them. Dragging the avatars together creates mutant genres like- Gaucho-Trance and Scottish Bagpipe-HipHop.


Agencies:

Weiden+Kennedy,
Oceanmonsters,
Hello Design,
The_Groop